Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work–in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others? Now, in Blink, he revolutionizes the way we understand the world within.īlink is a book about how we think without thinking, about choices that seem to be made in an instant–in the blink of an eye–that actually aren’t as simple as they seem. In his breakthrough bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. From the #1 bestselling author of The Bomber Mafia, the landmark book that has revolutionized the way we understand leadership and decision making.
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